Back in 2018, Davie Fogarty had a simple but ambitious idea: reinvent comfort. That’s how the Oodie™ Original was born—a ridiculously soft, snuggly wearable blanket with an oversized hood and a pocket big enough to hold an entire snack stash (for the record, yes, it could fit a year’s worth).

 

Since then, what started in Adelaide has grown into a global comfort movement. Over 8 million Oodie™ Originals have found their way into homes worldwide, becoming a go-to for movie nights, lazy Sundays, gaming marathons, and all the cozy moments in between.

 

With more than 4 million happy customers and over 300,000 five-star reviews, we’re proud to be one of the world’s most-loved comfort brands. But we’re about more than just staying warm. From fun collaborations with brands like Krispy Kreme to purpose-driven collections with partners like Canteen, we love teaming up with causes and creators that make people feel good—inside and out.

 

We know everyone’s version of comfort looks a little different. That’s why we’re committed to making sure everyone feels included, because comfort should never be one-size-fits-all.

 

Wherever you are, whatever you’re doing—we’ve got your cozy covered.